When people hear the term DSO (Dental Support Organization) , they may immediately think about ownership, multiple locations, or corporate dentistry. But we believe there is another side of the DSO story that deserves much more attention: Career opportunity. A well-run DSO can create career paths for dental professionals that simply may not exist in a traditional solo practice. At LADD Dental Group , we believe dentistry is about more than providing excellent patient care. It is also about creating opportunities for the people who make that care possible every day. More Than Just a Job In a solo dental practice, a dental assistant, treatment coordinator, or practice manager may have a wonderful career. But because the organization is relatively small, there can be natural limitations on how much someone can grow or how many different responsibilities they can take on. A well-run multi-location dental organization can create an entirely different environment. As the organization ...
The Indianapolis & Cincinnati Traction Company (I&CTC) is a fascinating case study for LADD Dental Group because its story has a lot of parallels to what you are building: connecting smaller Indiana communities, creating density, using technology to improve access, and trying to build a network rather than a collection of isolated businesses. The company was incorporated in 1903 under the leadership of Charles L. Henry with an ambitious vision of connecting Indianapolis toward Cincinnati. Its system eventually developed roughly 116 route miles , with branches reaching Rushville , Greensburg and Connersville . 1. Think in terms of a network, not individual locations This may be the biggest lesson. The I&CTC wasn't simply building one railroad from Indianapolis to Rushville. It was building a network of connected communities . That is very similar to LADD Dental Group's opportunity. Instead of thinking: "We have 11 dental offices." Think: ...