Dental Office Maintenance | Yearly Reinvestment Budget

To keep a dental practice attractive, competitive, and technology-driven, a general rule of thumb is to reinvest 5% to 10% of annual gross revenue each year. However, depending on your goals and competitive landscape, some high-growth practices may reinvest even more aggressively.

🧮 Typical Reinvestment Breakdown by Category

Assuming a dental office earns $1 million in annual revenue, here’s a realistic reinvestment structure:

Category	Suggested % of Revenue	Dollar Amount (on $1M revenue)	Notes
Technology & Equipment	3–6%	$30,000–$60,000	Includes CBCT, scanners, CAD/CAM, AI software (like Overjet), etc.
Facility Upgrades & Maintenance	1–2%	$20,000–$40,000	Flooring, lighting, cabinetry, new chairs, A/V for ops.

So for a $1M dental practice, total reinvestment should be $50,000 to $100,000 annually to stay modern and appealing.

📈 Key Technology Investments That Patients Notice

Digital scanners (iTero, Primescan, or Medit)
3D CBCT imaging
AI diagnostic tools (like Overjet)
Paperless forms + online scheduling
Comfort amenities (TVs, noise-canceling headphones, new dental chairs)
Same-day dentistry tools (like PrimeScan)

🛠️ Warning Signs You're Underinvesting

Outdated dental equipment or software
Declining new patient growth
Negative reviews mentioning outdated tech
Difficulty recruiting top-tier dental professionals
Falling behind neighboring practices or DSOs

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