The Indianapolis & Cincinnati Traction Company (I&CTC) is a fascinating case study for LADD Dental Group because its story has a lot of parallels to what you are building: connecting smaller Indiana communities, creating density, using technology to improve access, and trying to build a network rather than a collection of isolated businesses. The company was incorporated in 1903 under the leadership of Charles L. Henry with an ambitious vision of connecting Indianapolis toward Cincinnati. Its system eventually developed roughly 116 route miles , with branches reaching Rushville , Greensburg and Connersville . 1. Think in terms of a network, not individual locations This may be the biggest lesson. The I&CTC wasn't simply building one railroad from Indianapolis to Rushville. It was building a network of connected communities . That is very similar to LADD Dental Group's opportunity. Instead of thinking: "We have 11 dental offices." Think: ...
At Ladd Dental Group, we understand that the patient comes first. That is why we have ten convenient locations throughout North Central Indiana, accept dental emergency patients, are In-Network with almost all insurances, and have Friday hours available at most of our facilities! Give us a call today or stop by the office closest to you, and see what Ladd Dental Group has to offer! #PatientFirst #ConvenientDentistry #LaddDentalGroup #SmileOn