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Indiana Strong | Hoosier Pride

  Java House  has quickly become one of the most visible emerging brands in INDYCAR through its partnership with Ed Carpenter Racing (ECR).  What started as a sponsorship evolved into a much deeper motorsports investment after Heartland Food Products Group CEO Ted Gelov became co-owner of ECR in 2024. The “Java House Racing Team” most fans refer to is essentially the Java House-backed ECR effort featuring: Alexander Rossi — No. 20 Java House Chevrolet Christian Rasmussen — No. 21 Chevrolet Ed Carpenter — No. 33 Chevrolet (select oval races) One of the more interesting aspects of the partnership is that it is very Indiana-centric : Java House is headquartered in Indianapolis ECR is based in Indianapolis Ted Gelov and Heartland Food Products Group are Indiana-based The program heavily markets Hoosier manufacturing and business growth Java House’s involvement expanded rapidly during 2025–2026: Title sponsor of the Java House Grand Prix of Monterey at Laguna Seca Multi-year t...