Indiana Strong | Hoosier Pride

Java House has quickly become one of the most visible emerging brands in INDYCAR through its partnership with Ed Carpenter Racing (ECR). What started as a sponsorship evolved into a much deeper motorsports investment after Heartland Food Products Group CEO Ted Gelov became co-owner of ECR in 2024.

The “Java House Racing Team” most fans refer to is essentially the Java House-backed ECR effort featuring:

Alexander Rossi — No. 20 Java House Chevrolet
Christian Rasmussen — No. 21 Chevrolet
Ed Carpenter — No. 33 Chevrolet (select oval races)

One of the more interesting aspects of the partnership is that it is very Indiana-centric:

Java House is headquartered in Indianapolis
ECR is based in Indianapolis
Ted Gelov and Heartland Food Products Group are Indiana-based
The program heavily markets Hoosier manufacturing and business growth

Java House’s involvement expanded rapidly during 2025–2026:

Title sponsor of the Java House Grand Prix of Monterey at Laguna Seca
Multi-year title sponsor of the inaugural Java House Grand Prix of Arlington
Primary sponsor on ECR INDYCAR entries
Large fan activation presence at races nationwide

Fans have generally reacted positively because Java House is viewed as a consumer-facing brand that actively engages with the INDYCAR audience rather than simply placing logos on cars. Reddit discussions frequently mention that fans actually buy the products because of the racing partnership.

A lot of people inside the sport also see this as a smart long-term branding strategy. Java House is using INDYCAR to expand nationally beyond the Midwest, especially in growing markets like Texas and California.

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